As an essential platform for international trade, the Canton Fair draws companies from around the world to showcase their products and services. EISHO Group, a company specializing in home industry trade, naturally seizes the opportunity to exhibit our company's presence and high-quality products to clients from both domestic and overseas markets.
The 2023 Spring Canton Fair in April
The autumn session of the Canton Fair is divided into three phases. The B2B Division meticulously analyzed market demand in the planning stage and defined our target audience and product positioning. We ultimately decided to participate in the second phase, dedicated to household products, and the third phase, featuring bathroom products.
Phase Two (October 23rd - October 27th)
Booth Number: 14.3C 18-20
Main exhibits: Hangers, various storage and drying products.
Phase Three (October 31st - November 4th)
Booth Number: 9.2 I 01-02
Main exhibits: Bathroom storage products and cleaning items.
Our new product development team conducted fully autonomous research and design based on market demands to enhance product quality and innovation. We meticulously crafted various products, including cleaning supplies, iron storage, and wicker items. From color selection and functional considerations to mold design, every aspect was carefully planned. This presents a new challenge for EISHO. These new products will debut at the Canton Fair, so stay tuned for a bit of a surprise!
In addition to product development, our sales team actively upgraded their skills. The group provided professional training to ensure our team possesses excellent communication and negotiation skills. Additionally, we organized a sales skills competition, simulating customer interactions at the Canton Fair, to encourage outstanding performance in sales strategies and customer relationships.
Sales Business Training
Sales Presentation Contest
On the eve of the Canton Fair, we conducted final preparations. Our product managers conducted a detailed review of product pricing, and the business team organized product presentations sample packaging and checked the materials for booth setup to ensure we could present the best product image.
Product Manager Explains Product Material and Craftsmanship
EISHO's preparations for the Canton Fair have entered the final stage, and our samples are en route to Guangzhou, packed and ready. We are confident and eagerly anticipate establishing connections with clients and showcasing exceptional products and services at the exhibition.
Amanda Meets with Existing Clients in the 2023 Spring Canton Fair
